Karsan Bhai Patel : The Journey From [ Lab Assistant To A Billionaire ]

Hello Friends, Today on Writeabc, we are presenting the inspirational biography of Karsanbhai Patel: The journey from lab assistant to a billionaire.

Today I am going to tell you about one such person who has risen from the ground to the sky with his great thinking, hard work, and dedication. 

The name of that person is Karsan Bhai Patel. Karsan Bhai Patel is the founder and chairman of the Nirma Group. At one time, Karsan Bhai used to roam cycle to house and sell detergent powder. 

But today his total assets are 1.76 Billion Dollars (about Rs 11712 crore as per Forbes Magazine 2016).
Karsan Bhai Patel: The journey from lab assistant to a billionaire, biography of karsan bhai patel, success story of karsan bhai patel

Karsan Bhai Patel

Today I am going to tell you about one such person who has risen from the ground to the sky with his great thinking, hard work, and dedication. 

The name of that person is Karsan Bhai Patel. Karsan Bhai Patel is the founder and chairman of the Nirma Group. At one time, Karsan Bhai used to roam cycle to house and sell detergent powder.

But today his total assets are 1.76 Billion Dollars (about Rs 11712 crore as per Forbes Magazine 2016).

If a person has big thinking and has the passion to do something, then it does not matter what is the present situation of a human being? 

Who knows what to do in life? Who knows what his dream is? Who knows where its destination is? He comes out of all the challenges, hardships and adversity of life, fulfills his dreams and dreams, achieves his destination and touches the sky.

Let's know about Karsan Bhai Patel...

  • Early life

Karsan Bhai Patel's full name is Karsan Bhai Khodidas Patel. People whom K.K. Also know by name of Patel. Karsan Bhai was born on 13 April 1944 in Mehsana, Gujarat, into a peasant family. 

He got his initial education in the local school of Mehsana. At that time very few people were able to get an education after school. But Karsan Bhai still obtained a B. Sc degree in Chemistry.

  • Job opening

After taking a B.Sc degree in Chemistry, Karsan Bhai started working as a Lab Assistant at New Cotton Mills, Ahmedabad.

After some time, he quit this job and started working in the Mining and Geology Department of the Gujarat government.

  • Beginning of Nirma

Karsan Bhai was doing a government job of Lab Assistant but he had something big in mind. And that's why his mind did not feel much at work.

While working, the idea of ​​doing something big always runs in his mind. At the same time, one day, he got the idea that a detergent powder can be prepared which can wash better in quality like soap and the price is less than soap and existing detergent powder. 

Which even people with low income can buy. Just after the idea came, he started working using the experience found in his lab.
Karsan Bhai Patel: The journey from lab assistant to a billionaire, biography of karsan bhai patel, success story of karsan bhai patel

Karsan Bhai Patel
After working on his idea for several days, he finally got success. They prepared such a yellow powder which is not less than soap in washing and which can be sold at a lower price.

Now the problem came that how to produce this powder? And how to make it available to the people? 

At that time, he did not have enough money to set up a factory or buy a machine, nor was he in a position to keep an employee with him and pay his salary. Therefore, he decided to do this work himself. 

He started making powder at a place in the backyard of his house. He used to make powder by mixing chemicals with his hands without a machine in the remaining time from his job.

After making the powder, he used to fill it in packets and put 10–15 packets on his cycle and sell it every morning and evening on his way to his job. 

On the way, he would urge all the people he met on the way to buy the powder once and use it and if he did not like it, he would guarantee to return the money. 

He kept the price of his detergent powder at Rs 3 per kg while the detergent powder found in the market at that time was Rs 12-13 per kg.

When people tried the powder, they liked the powder. His yellow powder, which was better washed at such a low price, quickly became the choice of the people. The demand for their powder started increasing from house to house.

In 1969 the demand for their powder increased so much that they could not supply it alone. So he left the job and set up a small factory. 

Along with some employees and machines, he launched his powder market named "Nirma".

  • Nirma became a favorite "Brand" gradually

His detergent powder, which was previously the favorite of low-income people, has now become the choice of almost all people. 

At that time it was competing with the washing powder of Hindustan Lever. Then Karsan Bhai started advertising in radio and newspapers. Due to the high cost of detergent powder present at that time and the low prices of Nirma and the quality is better, the Nirma detergent reached home and became the choice of all people with small to large incomes.

Due to lower prices and better quality, Nirma powder became a favorite brand in the whole of India through Gujarat, Maharashtra. And synonymous with washing powder.
Karsan Bhai Patel: The journey from lab assistant to a billionaire, biography of karsan bhai patel, success story of karsan bhai patel

Karsan Bhai Patel

  • Expansion of Nirma

After becoming Nirma's favorite detergent powder all over India, Karsan Bhai started making some expensive products like Toilet soap to cater to the high-income group. But this could not replicate the success of Nirma Detergent Powder.

By 1999, Nirma became a brand that started manufacturing products like NirmaDetergent, NirmaBath, NirmaBeauty, Soap, and Super Nirma Detergent. 

Later Nirma also started making shampoos and toothpaste but these products could not be more successful. After this, Nirma launched the salt market called "Pure" with cheap and better quality which was largely successful.

After establishing himself as an important and favorite brand of India, Karsan Bhai started making his footsteps in the international market.

He first established a joint venture in Bangladesh. After that, it also spread its business to China, Africa, and Asian countries.

In November 2007, American raw material company Searles Valley Minerals ins. Karsan Bhai joined the world's top Soda ash manufacturing companies by purchasing.

  • Today Nirma's value

Nirma Detergent Powder started in 1969, has now become "NirmaGroup of Companies". Today Nirma Group employs over 18000 employees. 

And its network has more than 400 distributors and more than 2 lakh dealers. Today Nirma has around 20% share in the soap market and about 35% in the detergent powder sector.

Today, the net worth of Nirma Group is about 11712 crores. And today Nirma Group does business in the areas of detergent powder, soap, salt, soda ash, Linear Alkyl Benzene, Packaging, Cosmetics, etc.

Where did the name Nirma get?
Karsan Bhai Patel named his brand "Nirma" after his late daughter "Nirupama".

  • Nirma's slogan

The biggest hand in helping Nirma reach home and make it successful is its advertisement and its slogan "Everybody's Choice Nirma". 

Tag lines of some of its advertisements are given below.
Karsan Bhai Patel: The journey from lab assistant to a billionaire, biography of karsan bhai patel, success story of karsan bhai patel

Karsan Bhai Patel
Agreed who? Both your connoisseur and Nirma Super.
Nirma, washing powder Nirma, washing powder Nirma.
Hema, Rekha, Jaya and Sushma, everyone likes Nirma.
It was from these lines of his advertisements that Nirma started speaking on the people's tongue.

  • Contribution to the field of education

Karsan Bhai Patel has also made a commendable contribution in the field of education. He has built many Colleges in Ahmedabad and Gujarat.

Which are run by the institution "Nirma Education and Research Foundation". The list of Colleges made by them is given below.

Nirma Institute of Technology (1995)
Nirma Institute of Management (1996)
Nirma Institute of Diploma studies (1997)
Nirma Institute of pharmacy (2003)
Nirma Institute of science (2004)
Nirma Institute of law (2007)
All these institutes fall under "Nirma University of Science and Technology".

  • Achievements

According to Forbes magazine, Karsan Bhai's total assets in 2016 are 76 Billion Dollars (about Rs 11712 crore) and he is ranked 1121 among the richest people in the world and 50th in the list of India's richest people.


Karsan Bhai was awarded an honorary doctorate by the "Florida Atlantic University, Florida, United States" in 2001.
Awarded the "Gujarat Businessman Award" in 1998.
He was twice elected President of the Soap and Detergent Development Council.
Was made president of Gujarat Detergent Manufacturers Association.
He was conferred with the title of "Udyog Ratna" by the Small Industries Association of New Delhi in 1990.
He was awarded the 'Outstanding Industrialist' in 1990 by the Chamber of Commerce and Industry, Ahmedabad, Gujarat.
Award of Excellence in Corporate Governance by Rotary International.


So, friends, you saw how Karsan Bhai decided to become a billionaire from a lab assistant with his big thinking. He had a big dream. 

He kept his mind big. And then overcoming all the obstacles that came in fulfilling that dream, the sky's height was covered.

So friends, always keep your thinking big. Dream big Regardless of the situation you are in today, always try to rise above that situation. Always consider the possibilities of moving forward in your life.

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